In autumn of 2021 the Japanese company Morinaga began a collaboration with Gochiusa
The collaboration consisted in a line of Lipton branded tea beverages packaged into bricks customized with Gochiusa images on them.
This collaboration was popular on Japanese social media and people soon started getting creative with their used packaging.
But some people got a little bit too much carried away.
What about you, would you drink Sxaro's yellow pee?
In the end this "improper use" of the packaging triggered the cancellation of this collaboration.